Tools: Illustrator
Time: 2 weeks
Time: 2 weeks
The goal of this assignment was to redesign a poster for a pill drive. Designing a poster is a great way to explore information hierarchy, typography, and Gestalt principles such as proximity.
Define the Problem
The original poster design tried to highlight too much information at the same time, using color, weight, chunking, and size. Trying to highlight too much made all the information lost in the large chunks of text.
Sketches
When sketching out ideas for this assignment I wanted to focus on creating an easily scannable hierarchy with an eye-catching title.
Iterations
Some restrictions of the assignment were that all posters were to be in grayscale and they could only use simple imagery. Each poster also had it's own restrictions such as number of typefaces and weights.
Final Solutions
Only one typeface and one weight were used for this poster.
